As trends and fads, sporting industry continues to dominate in media an entertainment with big revenue annually. For example, in 2017, the global sport market consumed 91$ billion dollars in total revenue. This number was only 76.1$ billion in 2013. The fact that more and more money should be invested for sports industry.
Although there are millions of sport events from many fields take place throughout the year, there are still many sponsors, advertisers and business brands to be ready to invest money then receive good feedback for their business.
To understand clearly about sporting industry, you should follow our analysis in the below, we share some roles of sport in contribution for economy.
Firstly, making report for data of the World Cup event. In general, it is the biggest festival in the global about football who attract millions of spectators from the world. To take advantage of this frame, many brands offer to advertise and sponsor for this event.
In addition sponsor for this league, sponsors also invest directly and sign advertising contracts or ask players for brand ambassador. It makes strong effect to spectators because footballers are directly the key person to brighten up in the match, so they can give good messages.
In 2011-2014 season, FIFA organization received total 1.62$ billion for the sponsorship. Whereas the number of 2015-2018 was 1.45$. It is only declined a little but it is a big number compared revenue from other fields.
Recently, FIFA tends to find sponsors and emerge with famous companies from China and several businesses from the East. It seems that they want to increase opportunity to co-operate and reach more revenues in their business. They have some worries about drop off from the West sponsors. It’s a good way because the Asian market is always a potential market for all big brands when people have many demand for consumption.
Rules may also change. Football is proud to be a
conservative sport, rarely changing the rules of the game. But when a reform
was made, it greatly affected football. Handcuffing the goalkeeper with the
back of the ball is probably the most important change to football rules in the
last half century, and it makes the speed of playing football increase
Over the next 10 years, perhaps the reforms that will
address the extremely sensitive issue are “offside”. How is offside
in the new definition, what are the technologies for determining offside? It is
all about making the match more interesting and interesting. Right now, the FA
is testing the offside rule in amateur competitions to evaluate its
What about the physical condition of a player? This is a big question. It seems the physical strength of the players in the English Premier League is not much better even though they are more methodically trained and harsher. Hard to believe, but that’s the truth.
The future of football will not necessarily see players
being able to run more in a match, but almost certainly, they will have to run
faster on a more regular basis.
The latest advanced fitness techniques will help players perform sprints at a higher intensity during a match. The old box-to-box midfielder that has to run up and run for 90 minutes will be a thing of the past as well as the form of endurance training by making the team run cross-country and run up the mountain, too.
The change of the European Cup is also a seriously studied aspect. The future of the Champions League will become an “elephant in the fridge”. UEFA, the Association of European Clubs (ECA), leagues and football leagues will not be able to negotiate future changes until 2024. Thus, from now until 2029, the Champions League will remain is the most prestigious tournament.