As trends and fads, sporting industry continues to dominate in media an entertainment with big revenue annually. For example, in 2017, the global sport market consumed 91$ billion dollars in total revenue. This number was only 76.1$ billion in 2013. The fact that more and more money should be invested for sports industry.
Although there are millions of sport events from many fields take place throughout the year, there are still many sponsors, advertisers and business brands to be ready to invest money then receive good feedback for their business.
Firstly, making report for data of the World Cup event. In general, it is the biggest festival in the global about football who attract millions of spectators from the world. To take advantage of this frame, many brands offer to advertise and sponsor for this event.
In addition sponsor for this league, sponsors also invest directly and sign advertising contracts or ask players for brand ambassador. It makes strong effect to spectators because footballers are directly the key person to brighten up in the match, so they can give good messages.
In 2011-2014 season, FIFA organization received total 1.62$ billion for the sponsorship. Whereas the number of 2015-2018 was 1.45$. It is only declined a little but it is a big number compared revenue from other fields.
Recently, FIFA tends to find sponsors and emerge with famous companies from China and several businesses from the East. It seems that they want to increase opportunity to co-operate and reach more revenues in their business. They have some worries about drop off from the West sponsors. It’s a good way because the Asian market is always a potential market for all big brands when people have many demand for consumption.